The trademark HALLMARK is registered in Uruguay. It's registry includes text/words and image. This trademark protects the use rights on paper goods and printed matter; smokers’ articles; light beverages; and wine and spirits.
The record is owned by HALLMARK CARDS, INCORPORATED; JOHN PLAYER & SONS LIMITED; and TRADALL S.A..
(Paper goods and printed matter) Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists" materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); playing cards; printers" type; printing blocks. Class 32:
(Light beverages) Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. Class 33:
(Wine and spirits) Alcoholic beverages (except beers). Class 34:
(Smokers’ articles) Tobacco; smokers’ articles; matches.